Reflection of the Week
Writing Your Own Business Story
Happy Friday, all!
This week’s podcast episode features Faye Ziegeweid, founder and CEO of Queen Fayzel—a greeting card company that’s as bold, heartfelt, and mission-driven as she is. In our conversation, Faye opens up with remarkable honesty about the personal side of entrepreneurship. It’s the kind of real talk that left me feeling seen and inspired.
What struck me most was how Faye’s journey to build Queen Fayzel wasn’t just about creating a business—it was about becoming more herself. After leaving a career in public health where she felt like she couldn’t show up fully, Faye chose a path of alignment. She built a brand rooted in her values, and she didn’t stop at just stating those values—she showed exactly how she lives them. (Case in point: donating 3% of profits to impact-driven organizations.)
There’s a lot to take away from Faye’s story, but here are three gems I hope stick with you:
- Start with your “why”—and let it ripple through everything. Faye reminded us that mission-driven businesses focus less on what they do and more on why they do it. That clarity becomes your compass, especially when decision fatigue hits.
- Live your values out loud. Sharing your principles is one thing—but embodying them in your policies, products, and community interactions? That builds trust and attracts the right people to your brand.
- Growth is personal. Entrepreneurship isn’t just a business journey—it’s a deeply personal one. Faye’s story is a beautiful reminder that building a business often means rediscovering who you are and what you need to thrive.
Faye’s vulnerability really moved me. If you’ve been in a season of reflection or recalibration, her story might be exactly the permission slip you need.
Questions of the Week
- Where in your business are you holding back from expressing your full “why”?
- What’s one value you want to live out more boldly in your brand this quarter?
- Who can you connect with this week to add more accountability or support to your entrepreneurial journey?
Tool of the Week
TherapistAid.com – Interactive Values Assessment & Worksheets
This free, science-backed tool helps you clarify and rank your core values—then download a personalized, printable report to guide your decision-making. You begin by choosing from a pre-set list of values (or adding your own), reflect through targeted prompts, and at the end, receive a ranked summary of your values (therapistaid.com).
🔹 Why it’s a great fit:
- Aligned with Faye’s honesty and vulnerability theme—helps you speak your inner values out loud.
- Turns abstract values into actionable insights (perfect for mission-driven entrepreneurs).
- Downloadable handouts help with reflection and accountability.