Reflection of the Week

Marketing With Partners And Purpose

Happy Friday, all!

This week on the podcast, I had the pleasure of chatting with Erika Rodriguez, founder of Nadi Marketing and co-founder of Tidal Pages. Erika is a true leader in the world of sustainable and purpose-driven marketing. Our conversation touched on so many key aspects of building a business with intention, but one theme really stood out: the power of partnership.

Erika’s journey into entrepreneurship began after a layoff—a moment of uncertainty that led to incredible clarity. She leaned into what brought her joy and ultimately niched down her business to specialize in partnership marketing. That shift not only made her work more fulfilling but also made it more effective.

Partnership marketing, as Erika defines it, is about collaborating with like-minded businesses to co-create campaigns, bundles, or products that align with shared values. The goal is mutual growth rooted in impact, not just profit. It’s a strategy that thrives on authenticity and alignment—two qualities that are often lacking in traditional marketing tactics.

What struck me most was Erika’s reminder that we all already have a network. Sometimes, we just need to look at it with fresh eyes. Whether it’s past clients, colleagues, or community members, chances are you know someone who could be a powerful collaborator.

Here are a few takeaways from our conversation:

• Niche with intention: Following your joy can lead you to a niche that feels both meaningful and effective.
• Partnerships multiply impact: Working with aligned collaborators creates opportunities for exponential growth.
• Community is a business asset: Your existing connections are full of potential—don’t overlook them.

Questions of the Week

1. What brings you the most joy in your business, and how can you lean into that more?
2. Who in your current network could be a potential collaborator or partner?
3. Where in your business could a values-aligned partnership amplify your impact?

Tool of the Week

Curious about how partnership marketing could work for your business? Explore Nadi Marketing’s Partnership Projects: nadimarketing.com/partnership-projects. Erika and her team provide inspiring case studies and guidance on how mission-driven businesses can co-create marketing campaigns that amplify impact. It’s a great starting point for envisioning how aligned collaborations can elevate your message and grow your audience.