Harnessing The Power Of Small To Create Global Impact

Business Planning

Reflection of the Week

Harnessing The Power Of Small To Create Global Impact

Happy Friday, all!

This week’s episode of the Mission Driven Business podcast features Masami Sato, founder and CEO of B1G1 (Buy1GIVE1). Masami’s journey is a remarkable testament to the “Power of Small”—the idea that even the tiniest acts of giving, when done consistently and collectively, can transform the world.

Masami’s entrepreneurial spark ignited with a single question: What if every business transaction created a positive impact? That spark became a guiding light, eventually leading her to build B1G1, a platform that now supports over 450 projects across 50 countries and has facilitated more than 365 million giving impacts.

Here are a few key lessons from our conversation:

  • Mission over momentum – Masami reminds us that staying true to your mission matters more than chasing trends. Businesses that keep showing up for their purpose are the ones that truly make a difference.
  • Start small, stay consistent – Her story started with one meal for one meal. That small, consistent action scaled into a global movement.
  • Letting go ≠ giving up – Masami shared a deeply personal moment about selling her successful food business—while raising two kids—to fully commit to her vision. Her courage illustrates the difference between giving up and letting go for something bigger.

Her insights are an important reminder: mission-driven work isn’t about perfection or grand gestures—it’s about showing up, again and again, with intention and integrity.

Questions of the Week

  1. What small, consistent action could you take to align your business more deeply with your mission?
  2. Where might you be holding on to something that it’s time to let go of—so something bigger can emerge?
  3. How can your business model become a vehicle for everyday impact?

Tool of the Week

Check out B1G1—a global giving platform that allows small and medium businesses to integrate high-impact giving into every transaction. Whether it’s providing clean water, education, or medical care, you can link your business activities to real-world change in just a few clicks.

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