Finding Your Golden Threads

Reflection of the Week

Finding Your Golden Threads

Happy Friday, all!

I’ve got a treat for you. We dropped my interview with my business coach, Elizabeth Jetton, M.Ed., CFP. Elizabeth has made igniting passion a throughline of her career, evolving from being the first female stockbroker in Atlanta to founding a financial planning firm, and now, she is working as a business coach and teacher. I was lucky enough to find her in my second year of business, and she’s helped build something I’m infinitely grateful for.

In the episode, Elizabeth gets to the heart of what makes a mission-driven business successful. She dives deep into how to identify your unique gifts and utilize them to create a business that serves your needs and makes an impact.

Episode Highlights

Mission-driven businesses reflect their owners’ golden threads.

Mission-driven businesses reflect what their owners deeply care about and the difference they want to make in the world. When that sense of purpose is combined with the owners’ unique gifts and talents, Elizabeth says the result is “golden threads.”

“Golden threads are those sort of innate gifts we bring to our lives that we can bring to our work to make a difference,” Elizabeth said. “A mission-driven business is that beautiful intersection of what we are capable of doing, what we are skilled and competent at doing, and what we have the gifts to do.”


Think about what you don’t delegate.

Elizabeth recommends considering what you’re drawn to if you’re stuck on finding your golden threads. It can also be helpful to reflect on the tasks you don’t like to delegate.

“That’s the passion piece,” she said. “Sometimes we try to delegate something when, in fact, that’s the very thing we actually love to do easily, and then we’re frustrated because the people we delegate it to just don’t get it or because nobody’s going to get it like we do.”

Say no — especially when you’re just starting.

As a business owner, it’s essential to escape the scarcity mentality that can lead you to take on work that doesn’t reflect your golden threads. Elizabeth emphasized the need to be selective in your projects and to say no to things that don’t align with your mission. While many business owners struggle with saying no, she says the problem is especially prominent among novice business owners.

“When we’re novices, we don’t have the experience, so we don’t have the conviction and confidence,” she said. “When we’re in that state, that’s when we have a tendency to say yes too much because we think we have something to prove.”


Perfection is the enemy of good enough.

Elizabeth is a big believer in prototyping. Especially when you’re just starting a business, you can’t get too attached to what you think it will be because it will change.

“Don’t wait until you think you’ve got it perfect,” she said. “You’re going to learn more from having a client and seeing what worked and what didn’t than anything else. Perfection is the enemy of good enough.


Reflection of the Week

  • What are your golden threads?
  • Is there something you have a gut feeling you should say no to but haven’t yet?
  • What can you get started on today that will help your business evolve?


Reminder of the Week

If you haven’t listened to this episode, don’t miss out. I’d love to hear what you think. Get in touch with me using the links below.