The Mission Driven Business Podcast Episode 65: Cultivating Courage with Elliot Greenberger

The Mission Driven Business Podcast


Brian chats with Elliot Greenberger, a new entrepreneur who recently pivoted from corporate leadership to business coaching. On the episode, Elliot opens up about how he felt stuck and drained before he started his business, even though he had a successful career and a fulfilling family life. He also shares the practical steps he took to launch his coaching firm and tips for creating an effective sales process that aligns with your business’s mission.

Episode Highlights

Mission-driven businesses are born out of a sense of purpose.

Every business has a purpose, whether the leaders of a company know it or not. But what defines a mission-driven business is that the company is born out of that sense of purpose, according to Elliot.

“What sets a mission-driven business apart is that there’s a specific kind of intentionality and specificity about the mission,” Elliot said. “That mission literally drives the business.”

For Elliot’s coaching business, the mission has evolved into teaching his clients how to be courageous. He writes a weekly newsletter called “On Courage” and is thinking about teaching courses or doing speaking on the subject.

Align your sales process with your mission.

A company’s mission can’t go very far without a sales process to support turning that mission into a reality. That’s why creating a sales process that aligns with your business’s mission and vision is one of the most important steps you can take, according to Elliot.

“Having a process really allows me to keep my integrity as a coach,” Elliot said. “It allows me to really focus on my mission and make sure I’m attracting clients and getting clients who support the work I want to do.”

Carve out time for self care.

One of the benefits of being a business owner is being able to more easily carve out time in the day for self care. For Elliot, that sometimes looks like ending his day at 3 p.m. and going for a swim as a way to care for himself and do what’s best for his business.

“The way I pace my day not only helps me become a better person to those around me, it also helps my business,” he said. “It helps me as a coach, and there’s something that can be transmitted about that to the people that I work with.”

Resources + Links

About Brian and the Mission Driven Business Podcast

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.