Question of the Week
Bringing Your People With You
Another episode of the Mission Driven Business podcast dropped this week, and it’s a fun one.
I chat with Braxton Fleming, founder, and CEO of Stealth Bros & Co. Stealth Bros & Co. provides stylish luxury medical storage products and Dopp kits. Braxton started the company as a solution for the transgender community, but he has since expanded to meet the needs of people with diabetes and undergoing in vitro fertilization treatments.
In the episode, Braxton tells how his passion for Stealth Bros and Co.’s mission keeps the company rooted and fuels its growth. He also shares why consistency yields results and explains how he came up with the idea for his company after following his father’s advice to find a void.
Mission-driven businesses are born from your passion.
Braxton describes Stealth Bros & Co. as his life’s passion. As a result, he sees his business and its mission to help the transgender community as directly related to who he is as a person.
“I am really on a mission,” he said. “I’m on a mission to build a legacy for me and my family. And I feel like my life’s path and my passion for my community has really pushed me to be on this mission.”
The simplest ideas will make you rich.
Both of Braxton’s parents are entrepreneurs, and his Dad would give him business advice in the car on the way to school. He recalls his Dad saying that the simplest ideas will make him rich.
“He would always say that you need to find the void and fill the need,” Braxton said. “That stuck with me for a really long time.”
Braxton had his father’s advice in the back of his mind when he was thinking of business ideas to fund his top surgery. He noticed transgender men did not have good options to store all of their injectable medications safely and conveniently.
“This idea really stemmed from the need of transgender men to place their hormone replacement therapy medication somewhere,” he said. “I pretty much ran with that, and I realized that it was more than just a want. It was a really big need within our community.”
Bring your people with you.
In the years after Braxton first launched his products, he realized that other communities also needed discreet and stylish medical storage kits. As a result, his products have especially resonated with diabetic and IVF communities.
“It’s been a really exciting mission for me to push my own life’s path forward, but help so many other communities that are impacted as well,” he said.
Although the product has expanded beyond the female-to-male transgender community, Braxton still keeps the people he founded Stealth Bros & Co. at the heart of his company. He plans to keep his initial mission in mind no matter how big the company gets.
“Because at the end of the day, the people that are working for my company will be LGBT, and I will bring my people with me,” he said. “I will make sure no matter how far my business goes, that they understand the foundation of the business.”
Quote of the Week
“It’s been a really exciting mission for me to push my own life’s path forward, but help so many other communities that are impacted as well.” – Braxton Fleming
Task of the Week
Listen now and learn more about building a business that can truly reflect who you are and help your community. You can also find more about Braxton and Stealth Bros & Co. at the links below.
● Braxton’s Social Media: Instagram