How Much Is Enough Defining Success on Your Own Terms

The Mission Driven Business Podcast

Every entrepreneur hears the same message when they start a business: grow, grow, grow. More revenue, more clients, more recognition. In this episode, Brian Thompson asks a different question. How much is enough?

Drawing from a presentation he gave at a conference for independent financial advisors called The Business of Enough, Brian shares his personal journey toward defining enough, three mantras that have shaped his business decisions over a decade, and a practical three-step framework for pursuing enough in your own intentional business.

In this episode you will learn:

  • Why the default message of more, more, more may not be serving your business or your life

  • How Brian’s divorce changed the way he thought about entrepreneurship and what he needed his business to provide

  • Three mantras for building an intentional business: there is no there, you can build whatever you want, and build, measure, learn

  • Why comparison is one of the biggest obstacles to defining enough and how to reframe it

  • Why enough changes over time and what to do when your definition evolves

  • A three-step framework for defining, building, and revisiting your own version of enough

  • Three questions every entrepreneur should sit with when thinking about what success actually means to them

Entrepreneurship gives you the freedom to build whatever you want. The challenge is deciding what that actually is, on your own terms, in this season of your life, rather than following a script someone else wrote for what success is supposed to look like.

This episode is for every mission-driven entrepreneur who started their business for reasons that had very little to do with maximizing revenue, and who wants a framework for staying connected to those reasons as the business grows.

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About Brian and the Mission Driven Business Podcast

Brian Thompson, JD/CFP®, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

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